About Company
Are you a dynamic communicator with a passion for shaping narratives and driving digital engagement? Hiring.zycto offers a vibrant, forward-thinking environment where your strategic thinking and creative flair can truly shine. We are a rapidly evolving firm dedicated to innovative solutions, and we understand the critical role compelling communication plays in our success. Joining us means becoming part of a supportive team that values fresh ideas and empowers individuals to make a tangible impact. Here, a Communications Executive – Press & Digital will find the perfect platform to blend traditional media outreach with cutting-edge digital strategies, contributing directly to our brand’s growing presence and influence.
Job Description
Hiring.zycto is seeking a highly motivated and skilled Communications Executive – Press & Digital to join our growing team in Southport, Liverpool. This pivotal role is perfect for a creative and proactive individual eager to drive our brand’s voice across both traditional press channels and dynamic digital platforms. You will be instrumental in developing and executing communication strategies that elevate our profile, engage our audience, and support our business objectives.
We are looking for someone with a keen eye for detail, exceptional writing abilities, and a strategic mindset when it comes to media relations and digital content creation. You will be responsible for crafting compelling press releases, managing media inquiries, and cultivating strong relationships with journalists and influencers. Simultaneously, you will champion our digital presence, developing engaging content for our website, social media channels, and email campaigns, ensuring brand consistency and message resonance across all touchpoints.
This is an exciting opportunity to work within a collaborative environment where your contributions are valued, and your professional growth is encouraged. If you thrive on storytelling, possess an innate understanding of both the fast-paced news cycle and the evolving digital landscape, and are ready to make a significant impact, we encourage you to apply. You’ll be joining a team committed to innovation and excellence, where every day brings new challenges and opportunities to push boundaries.
Key Responsibilities
- Develop and execute comprehensive press and digital communication strategies aligned with company goals.
- Write, edit, and distribute compelling press releases, media advisories, feature articles, and corporate communications.
- Cultivate and maintain strong relationships with journalists, media outlets, and key industry influencers.
- Monitor media coverage, analyze PR effectiveness, and report on key metrics and insights.
- Create engaging and relevant content for various digital platforms, including website, blog, social media (LinkedIn, Twitter, Facebook, Instagram), and email newsletters.
- Manage social media calendars and scheduling, ensuring consistent brand voice, messaging, and engagement.
- Assist in the planning and execution of integrated digital marketing campaigns and initiatives.
- Monitor digital trends, competitor activities, and emerging communication technologies to identify opportunities and challenges.
- Support internal communications initiatives, ensuring timely and effective dissemination of information.
- Act as a brand guardian, ensuring all communications adhere strictly to brand guidelines and tone of voice.
Required Skills
- Proven experience (minimum 2 years) in a communications, public relations, or digital marketing role.
- Exceptional written and verbal communication skills, with a strong portfolio of work (press releases, articles, digital content, etc.).
- Demonstrable experience managing social media platforms for business purposes, including content creation and community engagement.
- Strong understanding of media relations and a proven ability to secure positive press coverage.
- Proficiency in content creation tools and digital analytics platforms (e.g., Google Analytics, social media insights).
- Ability to work autonomously and as part of a dynamic team in a fast-paced, deadline-driven environment.
- Excellent organizational skills, attention to detail, and project management capabilities.
Preferred Qualifications
- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
- Experience with SEO principles and their application in content creation for web and blog platforms.
- Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, Campaign Monitor).
- Basic graphic design skills for digital content (e.g., Canva, Adobe Creative Suite).
- Experience working with a Content Management System (CMS) for website updates.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous annual leave allowance (25 days plus public holidays).
- Opportunities for continuous professional development, training, and career progression.
- Private health insurance scheme.
- Company pension scheme with employer contributions.
- Modern, collaborative office environment in a vibrant location.
- Regular team social events and company-wide celebrations.
- Employee assistance program for personal and professional support.
How to Apply
To apply for this exciting opportunity, please click on the application link below. Submit your CV along with a compelling cover letter detailing your relevant experience, outlining how you meet the requirements of the role, and explaining why you are the ideal candidate for a Communications Executive – Press & Digital role at Hiring.zycto. Please also include links to any online portfolios or examples of your work showcasing your writing and digital content creation skills.