About Company
Join Hiring.zycto and unleash your creative potential in a dynamic environment where words truly matter. We are a fast-growing digital agency renowned for crafting impactful campaigns that drive measurable results for our diverse client portfolio. For a Copywriter, this means direct access to exciting projects, the autonomy to shape compelling narratives, and the opportunity to see your ideas transform into successful ads, emails, and social strategies. We foster a culture of innovation, collaboration, and continuous learning, providing the perfect platform for you to hone your craft and make a significant mark. If you’re passionate about persuasive communication, you’ll thrive here.
Job Description
Hiring.zycto is seeking a brilliant and highly motivated Copywriter to join our vibrant marketing team in East Belfast. This is an unparalleled opportunity for a wordsmith with a passion for persuasion to craft compelling content across a myriad of digital channels. You will be instrumental in developing engaging ad copy, impactful email campaigns, and thumb-stopping social media content that not only captures attention but also drives action and achieves client objectives. We are looking for someone who can effortlessly switch between brand voices, understand target audiences, and translate complex ideas into clear, concise, and captivating copy. You’ll be a key player in concepting creative strategies, working closely with designers, strategists, and account managers to deliver integrated campaigns that consistently exceed expectations. If you thrive in a fast-paced agency setting, possess a keen eye for detail, and are eager to make a tangible impact with your words, we want to hear from you. Your contributions will directly influence campaign performance and shape how our clients connect with their audiences.
Key Responsibilities
- Develop compelling and conversion-focused copy for digital advertising campaigns (Google Ads, Social Media Ads).
- Craft engaging email marketing content, including newsletters, promotional emails, and automated sequences.
- Write creative and platform-specific content for various social media channels (e.g., Facebook, Instagram, LinkedIn, X).
- Collaborate closely with graphic designers, marketing strategists, and account managers to ensure content aligns with visual elements and overall campaign goals.
- Conduct thorough research on industry trends, competitor activities, and target audience insights to inform content creation.
- Edit and proofread all copy to ensure accuracy, consistency, adherence to brand guidelines, and grammatical correctness.
- Participate in brainstorming sessions and contribute innovative ideas for campaign concepts and content strategies.
- Analyze content performance data and iterate on copy to optimize for better engagement and conversion rates.
Required Skills
- Proven experience as a Copywriter, preferably within a digital agency or in-house marketing team.
- Exceptional writing, editing, and proofreading skills with a strong command of English grammar and style.
- Demonstrable ability to write clear, concise, and persuasive copy for various digital formats (ads, emails, social).
- Understanding of SEO principles and how to incorporate keywords naturally into web content.
- Familiarity with digital marketing platforms and content management systems.
- Strong portfolio showcasing diverse examples of digital copy.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with A/B testing copy variations to optimize performance.
- Proficiency with project management tools (e.g., Asana, Trello, Monday.com).
- Understanding of conversion rate optimization (CRO) principles.
Perks & Benefits
- Competitive salary with regular performance reviews.
- Generous annual leave and public holidays.
- Opportunities for professional development and continuous learning.
- Modern, collaborative office environment in East Belfast.
- Team social events and activities.
- Complimentary snacks and refreshments.
How to Apply
If you are an innovative Copywriter ready to make a significant impact, we encourage you to apply! Please click on the application link below to submit your CV and a link to your portfolio. We look forward to reviewing your creative work.