About Company
At Hiring.zycto, we empower brands to dominate their digital landscapes. We’re an agile and innovative marketing agency based in the vibrant heart of Digbeth, Birmingham, where creativity fuels our strategies. For a Digital Ads Coordinator, this means joining a team dedicated to pushing boundaries, experimenting with cutting-edge platforms, and seeing tangible results for diverse clients. We foster an environment of continuous learning and growth, perfect for someone eager to master paid media and make a real impact from day one. Your expertise will directly shape client success within a supportive, dynamic team.
Job Description
Are you a proactive and data-driven individual with a passion for digital advertising? Hiring.zycto is seeking a talented Digital Ads Coordinator to join our fast-paced marketing agency in Digbeth, Birmingham. In this pivotal role, you’ll be at the forefront of managing and optimising paid advertising campaigns across various platforms, ensuring our clients achieve their ambitious marketing objectives. This isn’t just about setting up ads; it’s about crafting compelling strategies, meticulously analysing performance data, and translating insights into actionable optimisations that drive real ROI.
You will work closely with our Senior Digital Strategists and Account Managers, contributing significantly to campaign planning, execution, and reporting. We’re looking for someone who thrives on the challenge of improving campaign efficiency, enhancing ad creative performance, and staying ahead of the curve in a constantly evolving digital landscape. Your day-to-day will involve hands-on management of Google Ads, Meta (Facebook/Instagram) Ads, and potentially other emerging platforms, handling budgets, conducting A/B testing, and refining audience targeting to maximise impact.
This position offers a fantastic opportunity for a driven individual to grow their expertise in paid media within a supportive and innovative agency environment. You’ll gain exposure to a diverse portfolio of clients across various industries, allowing you to develop a broad skill set and make a tangible difference. If you’re passionate about uncovering insights from data, possess excellent communication skills, and are eager to contribute to award-winning campaigns, we want to hear from you. Join a team where your ideas are valued, and your career trajectory is limitless.
Key Responsibilities
- Execute, manage, and optimise paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), and potentially TikTok/LinkedIn Ads.
- Monitor daily, weekly, and monthly campaign performance, identifying trends and recommending strategic adjustments to improve KPIs (e.g., CPA, ROAS, CTR).
- Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategy.
- Manage campaign budgets effectively, ensuring optimal spend allocation and performance across all channels.
- Collaborate with the creative team to develop compelling ad copy, visuals, and landing page strategies.
- Set up tracking and conversion pixels, ensuring accurate data collection and reporting.
- Generate comprehensive performance reports, providing clear insights and actionable recommendations to clients and internal teams.
- Stay up-to-date with the latest industry trends, platform updates, and best practices in paid digital advertising.
- Participate in client meetings and internal strategy sessions, contributing ideas and updates on campaign progress.
Required Skills
- Minimum of 2 years of hands-on experience managing paid digital advertising campaigns (PPC and Paid Social).
- Proven proficiency with Google Ads (Search, Display, Shopping, YouTube) and Meta Ads Manager.
- Strong analytical skills with the ability to interpret complex data and draw actionable conclusions.
- Excellent written and verbal communication skills, capable of explaining complex concepts clearly.
- Proficiency in using Google Analytics or similar web analytics tools.
- Solid understanding of A/B testing methodologies and conversion rate optimisation principles.
- Ability to manage multiple projects simultaneously in a fast-paced agency environment.
- Exceptional attention to detail and organisational skills.
Preferred Qualifications
- Google Ads certifications (Search, Display, Measurement).
- Experience with other paid advertising platforms (e.g., TikTok Ads, LinkedIn Ads, Pinterest Ads).
- Previous experience working within a marketing agency setting.
- Knowledge of programmatic advertising or SEO basics.
- Familiarity with marketing automation platforms.
- Degree in Marketing, Business, Communications, or a related field.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous holiday allowance, plus your birthday off!
- Hybrid working model, offering flexibility between office and home (post-probation).
- Comprehensive health and wellness benefits package.
- Opportunities for continuous professional development and industry certifications.
- Regular team socials, events, and a vibrant office culture in Digbeth.
- Contribution to a pension scheme.
- Modern, collaborative office space with excellent amenities.
How to Apply
Ready to take your digital advertising career to the next level with a leading agency? We encourage you to click the application link below to apply directly. Please ensure your CV and cover letter highlight your relevant experience and passion for paid media. We look forward to reviewing your application and potentially welcoming you to the Hiring.zycto team!