About Company
Hiring.zycto is rapidly growing and seeks innovative thinkers to shape its future narrative. We’re a dynamic force, deeply embedded within the vibrant sports and entertainment landscape of Toronto, with a strong presence at iconic venues like Lamport Stadium. For a Director of Media Relations, this presents an unparalleled opportunity to lead strategic communications, cultivate high-impact relationships, and define our public voice. We champion creativity, encourage bold initiatives, and believe in empowering our leaders to make a tangible difference. Join us to elevate your career and craft compelling stories that resonate with diverse audiences, driving our mission forward with precision and passion.
Job Description
Hiring.zycto is on the lookout for an exceptional Director of Media Relations – PR to strategically lead our public relations efforts and enhance our corporate image and brand reputation. Based at our offices near the iconic Lamport Stadium, Toronto, this pivotal role demands a visionary leader with a proven track record in developing and executing high-impact media strategies within dynamic environments, ideally within the sports, entertainment, or event management sectors. You will be instrumental in shaping our public narrative, building robust relationships with key media outlets, and managing all facets of our external communications.
This role is far more than just issuing press releases; it requires a proactive, strategic mindset capable of identifying opportunities, mitigating risks, and positioning Hiring.zycto as a thought leader and innovator. You will craft compelling stories, coordinate media interviews, and prepare spokespersons for engagements, ensuring consistent messaging across all platforms. A deep understanding of the Canadian media landscape, coupled with international PR experience, will be a significant asset. The successful candidate will thrive in a fast-paced environment, possess impeccable communication skills, and demonstrate an unwavering commitment to excellence in every aspect of media relations. You will collaborate closely with internal stakeholders, including marketing, executive leadership, and operations teams, to ensure PR initiatives are aligned with overall business objectives and drive tangible results. Join us and play a critical role in amplifying our voice and reach.
Key Responsibilities
- Develop and implement comprehensive media relations strategies to elevate brand visibility and manage public perception.
- Cultivate and maintain strong relationships with local, national, and international media contacts, including journalists, editors, and influencers.
- Draft and edit high-quality press releases, media kits, Q&As, speeches, and other communications materials.
- Act as a primary spokesperson for the company or prepare and train internal spokespersons for media engagements.
- Monitor media coverage, analyze PR campaign effectiveness, and report on key performance indicators.
- Proactively identify and capitalize on media opportunities, as well as manage potential crisis communications with swift and strategic responses.
- Collaborate with marketing, social media, and internal communications teams to ensure integrated and consistent messaging.
- Oversee PR agency relationships and manage external resources as needed.
- Stay abreast of industry trends, news cycles, and competitive activities to inform PR strategies.
- Develop and manage the PR budget, ensuring efficient allocation of resources.
Required Skills
- Minimum of 8 years of progressive experience in public relations or media relations, with at least 3 years in a leadership role.
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- Demonstrated success in developing and executing impactful PR strategies.
- Extensive network of media contacts and a proven ability to secure high-profile media coverage.
- Exceptional written and verbal communication, presentation, and interpersonal skills.
- Strong crisis management capabilities with experience in handling sensitive public issues.
- Proficiency in media monitoring and analytics tools.
- Ability to work effectively under pressure and manage multiple priorities in a fast-paced environment.
Preferred Qualifications
- Master’s degree in a relevant field (e.g., MBA, MA in Communications).
- Experience within the sports, entertainment, or event management industries.
- Bilingualism (English and French) is considered an asset.
- Accreditation in Public Relations (APR) or similar professional certification.
- Experience with international media relations.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance package.
- Generous paid time off and flexible work arrangements.
- Opportunities for professional development and continuous learning.
- Access to exclusive company events and experiences.
- Retirement savings plan with company match.
- Dynamic and collaborative work environment at an exciting location.
How to Apply
Ready to lead our media relations and shape our public narrative? We invite you to apply by clicking the link below. Please submit your resume and a compelling cover letter outlining your experience and why you are the ideal candidate for this role. We look forward to hearing from you!