About Company
Hiring.zycto is a rapidly expanding force in the digital marketing landscape, committed to crafting compelling brand narratives and executing cutting-edge strategies. We foster an environment where creativity thrives, and big ideas transform into market-leading campaigns. For a Director of Social Media – Brand, this means unparalleled autonomy to shape our global brand presence, lead a talented team, and redefine engagement benchmarks. We empower our leaders to innovate, challenge conventions, and drive measurable impact, ensuring your strategic vision directly influences our success and industry footprint. Join us and leave your mark.
Job Description
Are you a visionary social media leader with a proven track record of elevating brand presence and driving engagement across diverse digital platforms? Hiring.zycto is searching for a dynamic Director of Social Media – Brand to spearhead our social media strategy, elevate our brand narrative, and cultivate a thriving online community. In this pivotal role, you will be instrumental in defining and executing our global social media vision, ensuring alignment with overall marketing and business objectives. We’re looking for an individual who is not only a strategic thinker but also a hands-on leader, passionate about staying ahead of digital trends, leveraging analytics for continuous improvement, and inspiring a high-performing team.
You will be responsible for developing comprehensive social media campaigns that resonate with our target audience, foster brand loyalty, and drive tangible results. This includes overseeing content creation, community management, influencer partnerships, and paid social media initiatives. You will work cross-functionally with marketing, product, and sales teams to ensure a consistent and impactful brand voice across all touchpoints. Your expertise will guide us in exploring emerging platforms, experimenting with new formats, and optimizing our presence to maximize reach and engagement. If you are a natural storyteller, a data-driven decision-maker, and a leader who thrives in a fast-paced, innovative environment, we encourage you to apply and help shape the future of our brand.
Key Responsibilities
- Develop, implement, and manage a comprehensive social media strategy that aligns with brand objectives and overall business goals.
- Lead, mentor, and inspire a team of social media professionals, fostering a culture of creativity, innovation, and continuous learning.
- Oversee the creation and curation of engaging, high-quality content across all social media channels (e.g., LinkedIn, Twitter, Instagram, Facebook, TikTok, YouTube).
- Monitor social media trends, tools, and applications, and apply that knowledge to develop and evolve our strategy.
- Manage and optimize paid social media campaigns, ensuring efficient budget allocation and maximum ROI.
- Establish key performance indicators (KPIs) for social media activities, track performance, and provide regular reports with actionable insights.
- Foster and manage online communities, responding to comments and inquiries in a timely and professional manner.
- Identify and cultivate relationships with key influencers, brand advocates, and industry partners.
- Collaborate with PR, marketing, and product teams to ensure brand consistency and integrated campaign execution.
- Manage crisis communication and reputation management on social media platforms.
Required Skills
- Minimum 5-8 years of progressive experience in social media management, with at least 3 years in a leadership or director-level role focused on brand.
- Demonstrated expertise in developing and executing successful social media strategies for B2B or consumer brands.
- Strong understanding of various social media platforms, their respective audiences, and best practices.
- Proficiency in social media management tools (e.g., Sprout Social, Hootsuite, Buffer) and analytics platforms.
- Proven ability to manage paid social campaigns, including budget allocation, targeting, and optimization.
- Exceptional written and verbal communication skills, with a keen eye for compelling storytelling and brand voice.
- Strong analytical skills, capable of interpreting data to drive strategic decisions and demonstrate ROI.
- Experience in team leadership, mentorship, and performance management.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field; Master's degree is a plus.
- Experience with influencer marketing programs and partnership development.
- Familiarity with SEO best practices and how they intersect with social media strategy.
- Basic knowledge of graphic design principles and video editing for social media content.
- Experience working with global brands or in a multinational environment.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible work arrangements.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment in a vibrant Toronto neighbourhood.
- Company-sponsored social events and team-building activities.
- Modern office space with state-of-the-art technology.
How to Apply
Ready to lead our brand’s social media journey? We encourage you to click on the application link below to submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. Tell us about a social media campaign you’re particularly proud of!