About Company
Ready to transform marketing outreach? Hiring.zycto is a dynamic, forward-thinking company revolutionizing how businesses connect with their audience. We’re on a mission to deliver unparalleled digital experiences, and we believe in empowering our team to drive innovation. For an Email Marketing Coordinator, this means a vibrant environment where your technical prowess in campaign setup directly impacts our client success and growth. Join us to refine your skills, work with cutting-edge tools, and become an integral part of a collaborative team dedicated to measurable results. We foster growth, celebrate success, and value meticulous execution in every email sent.
Job Description
Hiring.zycto is seeking a meticulous and highly organised Email Marketing Coordinator with a strong focus on campaign setup and execution to join our growing marketing team in Edge Hill, Liverpool. In this crucial role, you will be the backbone of our email marketing operations, responsible for the technical configuration, testing, and deployment of engaging email campaigns that drive conversions and foster customer loyalty. If you possess a keen eye for detail, a solid understanding of email marketing platforms, and a passion for ensuring every email delivers impact, we want to hear from you.
As our Email Marketing Coordinator, you will work closely with our content creators, designers, and strategists to bring campaigns to life. Your day-to-day will involve translating marketing briefs into flawless email executions within our chosen Email Service Provider (ESP). This includes everything from segmenting audiences and setting up A/B tests to ensuring optimal deliverability and compliance with data protection regulations. You’ll be instrumental in maintaining the integrity of our email databases, troubleshooting technical issues, and continuously seeking ways to improve our campaign setup processes for efficiency and effectiveness. This is an excellent opportunity for an individual who thrives in a fast-paced environment and is eager to contribute directly to measurable marketing success.
Key Responsibilities
- Execute the end-to-end setup, configuration, and deployment of email marketing campaigns across various segments and objectives using our Email Service Provider (ESP).
- Develop and implement audience segmentation strategies within the ESP to target specific customer groups effectively.
- Perform rigorous A/B testing on email elements such as subject lines, CTAs, content, and send times to optimise campaign performance.
- Ensure email templates are mobile-responsive and render consistently across different email clients and devices.
- Schedule campaigns, monitor delivery, and troubleshoot any technical issues related to email deployment.
- Maintain email list hygiene, manage opt-ins/opt-outs, and ensure compliance with GDPR and other data privacy regulations.
- Collaborate with content, design, and marketing strategy teams to gather assets and ensure accurate implementation.
- Track and report on key email campaign metrics (open rates, click-through rates, conversion rates) and provide insights for future optimisations.
- Stay updated with email marketing best practices, industry trends, and ESP functionalities to drive continuous improvement.
- Assist in the development and maintenance of email automation workflows and customer journeys.
Required Skills
- 2+ years of hands-on experience in email marketing campaign setup and execution.
- Proficiency with a major Email Service Provider (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, Braze, Iterable).
- Strong understanding of email marketing best practices, deliverability, and spam compliance.
- Excellent attention to detail and accuracy in campaign setup and testing.
- Familiarity with basic HTML/CSS for email template customisation and troubleshooting.
- Analytical mindset with the ability to interpret campaign data and identify trends.
- Strong organisational and time management skills, with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience with marketing automation platforms.
- Knowledge of A/B testing methodologies and optimisation strategies.
- Basic understanding of Google Analytics or similar web analytics tools.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous paid time off and public holidays.
- Private health insurance and wellness programs.
- Opportunities for professional development and training.
- Collaborative and supportive work environment.
- Modern office space with excellent transport links.
- Company social events and team-building activities.
- Pension scheme.
How to Apply
If you are a driven Email Marketing Coordinator with a passion for precise campaign setup and a desire to contribute to a dynamic team, we encourage you to apply. Please click on the application link below to submit your CV and a cover letter outlining your relevant experience and why you are the ideal candidate for this role at Hiring.zycto.