About Company
Are you a visionary content leader seeking an environment where creativity meets measurable impact? Hiring.zycto offers just that. We are a dynamic, results-driven marketing agency operating at the forefront of digital innovation, deeply valuing compelling narratives and strategic communication. For a Head of Content, this means unparalleled autonomy to shape our brand voice, drive engaging campaigns, and lead a talented team in a culture that champions big ideas and continuous growth. Join us in Toronto’s vibrant Beaches community, where your strategic content leadership will directly fuel our clients’ success and expand our market presence.
Job Description
Hiring.zycto is on the hunt for an exceptionally talented and strategic Head of Content – Marketing to lead our content strategy, development, and execution. Based in our lively office in The Beaches, Toronto, this pivotal role demands a blend of creative flair, data-driven insight, and strong leadership. You will be instrumental in defining and amplifying our clients’ brand voices across all channels, ensuring every piece of content resonates deeply with target audiences and achieves specific marketing objectives. This is an opportunity to not only craft compelling stories but also to build, mentor, and inspire a high-performing content team dedicated to pushing boundaries and delivering measurable results. We are looking for someone who breathes content, understands complex digital ecosystems, and can translate business goals into innovative content strategies that drive engagement, generate leads, and foster brand loyalty. If you’re passionate about thought leadership, brand storytelling, and leveraging content to make a tangible business impact, we want to hear from you.
Key Responsibilities
- Develop and implement a comprehensive content strategy aligned with client marketing objectives and overall business goals.
- Lead, mentor, and manage a team of content creators, editors, and strategists, fostering a collaborative and high-performance culture.
- Oversee the end-to-end content production process, from ideation and keyword research to writing, editing, publishing, and promotion across various platforms (blogs, websites, social media, email, video scripts, whitepapers, case studies).
- Ensure all content is on-brand, consistent in style, quality, and tone of voice, and optimized for SEO and user experience.
- Collaborate closely with internal teams (SEO, social media, design, sales) to ensure integrated campaign execution and maximize content reach and impact.
- Analyze content performance metrics, derive actionable insights, and iterate on strategies to continuously improve engagement, traffic, and conversion rates.
- Stay abreast of industry trends, content marketing best practices, and algorithm changes to maintain a competitive edge.
- Manage content budgets, resources, and external vendor relationships as needed.
- Champion innovative content formats and distribution strategies to enhance audience engagement and expand brand presence.
Required Skills
- Proven experience (8+ years) in content marketing, with at least 3 years in a leadership or managerial role.
- Exceptional writing, editing, and storytelling abilities with a keen eye for detail.
- Deep understanding of SEO principles, content optimization, and keyword research tools.
- Proficiency in content management systems (CMS) and marketing automation platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Demonstrated ability to develop and execute successful content strategies that drive measurable results.
- Excellent leadership, team management, and interpersonal communication skills.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience working in an agency environment or managing content for multiple brands.
- Familiarity with A/B testing, user journey mapping, and conversion rate optimization (CRO).
- Proficiency with content analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Experience with video content strategy and production oversight.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Dynamic, collaborative, and supportive work environment.
- Prime office location in the vibrant Beaches neighbourhood, close to amenities and transit.
- Company-sponsored social events and team-building activities.
- Flexible work arrangements (where applicable).
How to Apply
Ready to shape the future of content at Hiring.zycto? We encourage you to click the application link below to submit your resume and a compelling cover letter outlining your experience and vision for content marketing. Please also include a portfolio of your best work or links to campaigns you’ve led.