About Company
For an ambitious Marketing Coordinator eager to make a tangible impact, Hiring.zycto offers an unparalleled launchpad. We are a forward-thinking organisation, rapidly expanding our reach and seeking vibrant talent to fuel our growth. Here, your creativity won’t just be heard; it will be instrumental in shaping our brand’s digital presence and promotional strategies. We believe in fostering an environment where innovation thrives, providing the autonomy and resources necessary for you to truly own your projects. Join a dynamic team committed to pushing boundaries and celebrating individual contributions within a supportive, collaborative culture.
Job Description
The Marketing Coordinator/Social Media & Promotions will be a pivotal force in enhancing Hiring.zycto’s market presence and engagement. This dynamic role calls for a creative, results-driven professional passionate about crafting compelling narratives across digital platforms and executing impactful promotional campaigns. You will be instrumental in developing and implementing our social media strategy, from content creation and scheduling to community management and performance analysis. This isn’t just about posting; it’s about understanding our audience, identifying trends, and transforming insights into actionable strategies that drive brand awareness, engagement, and conversions. You will be expected to monitor industry best practices, competitor activities, and emerging social media tools to ensure our strategies remain cutting-edge and effective.
You will work closely with our wider marketing and sales teams, contributing to the development of integrated marketing plans that align with our overall business objectives. Your responsibilities will extend beyond social media, encompassing support for broader promotional activities, including crafting engaging email marketing campaigns, updating and optimising website content using various CMS platforms, and assisting in the creation of diverse marketing collateral such as brochures, presentations, and digital ads. We are looking for someone who can seamlessly blend creative flair with analytical precision, continuously optimising our digital footprint through A/B testing, data interpretation, and regular reporting on campaign performance. This role offers an incredible opportunity to grow within a fast-paced environment, contributing directly to the company’s success and evolving with the latest digital marketing trends. You’ll have the chance to collaborate with external agencies and internal stakeholders, managing project timelines and ensuring brand consistency across all touchpoints. If you’re eager to take ownership of projects, bring fresh ideas to the table, and thrive in a collaborative setting, Hiring.zycto is the place for you to make a significant mark. We value proactive individuals who are keen to learn, adapt, and drive measurable results. Be ready to immerse yourself in a culture that champions innovation and celebrates strategic thinking in every aspect of our marketing efforts. Your contributions will directly influence our public image and engagement, playing a critical role in our continued expansion and helping us connect authentically with our target audience.
Key Responsibilities
- Develop, implement, and manage social media content calendars across various platforms (e.g., LinkedIn, Twitter, Instagram, Facebook).
- Create engaging and high-quality content, including text, image, and video, tailored for each platform.
- Monitor social media channels, respond to comments and messages, and foster community engagement.
- Analyse social media performance metrics, generate reports, and provide insights for continuous improvement.
- Support the planning and execution of integrated marketing campaigns across digital and traditional channels.
- Assist in the creation and deployment of email marketing campaigns, including content writing and audience segmentation.
- Update and maintain website content, ensuring accuracy, relevance, and SEO best practices.
- Coordinate the design and production of marketing collateral (brochures, presentations, digital ads) with internal teams and external vendors.
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Collaborate with sales and product teams to ensure consistent brand messaging and achieve marketing objectives.
- Manage promotional budgets and track campaign expenditures.
Required Skills
- Proven experience in social media management and content creation.
- Excellent written and verbal communication skills.
- Strong understanding of various social media platforms, analytics tools, and scheduling software.
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite basics).
- Basic understanding of SEO principles and website content management systems (CMS).
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Project management skills and ability to manage multiple tasks simultaneously.
- Detail-oriented with a strong eye for quality and brand consistency.
- Ability to work effectively both independently and as part of a team.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
- Familiarity with A/B testing and conversion rate optimisation techniques.
- Experience in copywriting for various marketing channels.
- Google Analytics certification or demonstrable experience with web analytics.
- Knowledge of current digital marketing trends and emerging technologies.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous paid time off and public holidays.
- Private health insurance.
- Company pension scheme.
- Opportunities for professional development and training.
- Modern, collaborative office environment in a vibrant city location.
- Regular team social events and wellness programs.
- Flexible working options (e.g., occasional remote work, adjusted hours), subject to team needs.
- Employee assistance program.
How to Apply
Eager to amplify your marketing career with a forward-thinking company? Click on the application link below to submit your CV and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!