About Company
Imagine a place where your creative ideas take flight and directly impact brand growth. Hiring.zycto is a dynamic and forward-thinking organization committed to innovation and excellence in our sector. We believe in empowering our team members, fostering a collaborative environment, and celebrating individual contributions. This is an exceptional opportunity for a Marketing Coordinator to thrive, bringing fresh perspectives to our social media and promotional efforts. We’re not just offering a job; we’re inviting you to shape our digital presence and connect with our community in meaningful ways.
Job Description
Hiring.zycto is on the lookout for a passionate and proactive Marketing Coordinator with a strong flair for Social Media & Promotions. Based in our vibrant Laurencekirk office, this full-time role is crucial for amplifying our brand voice, engaging our audience, and driving promotional success across various platforms. You’ll be the architect of our online narrative, crafting compelling content that resonates with our target market and builds lasting connections.
This isn’t just a behind-the-scenes role; it’s an opportunity to be at the forefront of our brand’s interaction with the world. You will be instrumental in executing comprehensive marketing campaigns, managing our social media presence from strategy to daily posts, and ensuring our promotional activities are seamless and impactful. From ideation to execution, you’ll work closely with our wider team to align messaging, capture key moments, and deliver measurable results. We’re looking for someone who lives and breathes social media, understands its nuances, and can translate brand objectives into engaging digital experiences. If you’re eager to take ownership, innovate with content, and see the direct impact of your work in a supportive environment, this role is for you. We value creativity, strategic thinking, and a hands-on approach to problem-solving. Join us and help shape the future of our brand’s digital footprint in Laurencekirk and beyond, contributing to a team where your ideas are valued and your professional growth is encouraged.
Key Responsibilities
- Develop, implement, and manage comprehensive social media strategies aligned with brand objectives.
- Create, curate, and schedule engaging content (text, image, video) for all social media platforms including Facebook, Instagram, LinkedIn, and Twitter.
- Monitor social media channels for trends, engagement opportunities, and brand mentions, responding promptly and appropriately.
- Plan and execute promotional campaigns, events, and initiatives, both online and offline, to enhance brand visibility and drive sales/engagement.
- Assist in the creation of various marketing materials such as brochures, flyers, email newsletters, and website content updates.
- Analyze social media and campaign performance using analytics tools, providing regular reports and actionable insights for optimization.
- Collaborate with internal teams (sales, product, etc.) to ensure consistent brand messaging and integrated marketing efforts.
- Conduct competitor analysis and market research to identify new opportunities and stay ahead of industry trends.
- Manage the marketing content calendar, ensuring timely delivery of all planned activities.
- Engage with our online community, fostering positive interactions and building brand loyalty.
Required Skills
- Proven experience (3+ years) in social media management and digital marketing.
- Exceptional written and verbal communication skills, with a keen eye for detail and compelling storytelling.
- Proficiency with major social media platforms and management tools (e.g., Hootsuite, Sprout Social).
- Basic graphic design skills (e.g., Canva, Adobe Spark) for creating visually appealing content.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Understanding of marketing principles, content marketing, and brand development.
- Ability to interpret data and analytics to inform strategic decisions.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
- Familiarity with SEO/SEM concepts and Google Analytics.
- Photography and basic video editing skills.
- Previous experience in a fast-paced agency or in-house marketing department.
Perks & Benefits
- Competitive annual salary and performance-based bonuses.
- Generous holiday allowance, increasing with service.
- Opportunities for professional development and continuous learning.
- A vibrant, collaborative, and supportive work environment.
- Company pension scheme with employer contributions.
- On-site parking and excellent transport links.
- Employee assistance program and wellness initiatives.
How to Apply
Ready to make your mark and shape the digital presence of Hiring.zycto? Click the application link below to submit your CV and a compelling cover letter outlining your experience, your passion for social media, and why you believe you’re the perfect fit for this exciting Marketing Coordinator/Social Media & Promotions role. We look forward to hearing from you!