About Company
Are you an aspiring Marketing Data Analyst ready to dive into a dynamic environment? Hiring.zycto is a rapidly expanding force in the digital solutions landscape, where innovation meets impact. We empower businesses to unlock their full potential through cutting-edge data insights and strategic digital campaigns. For a junior analyst, we offer unparalleled opportunities to grow, learn from seasoned experts, and contribute directly to projects that shape client success. Join us to develop your skills, drive meaningful change, and build a rewarding career in data-driven marketing.
Job Description
Are you an analytical thinker with a passion for understanding consumer behavior and driving business growth through data? Hiring.zycto is seeking a highly motivated and detail-oriented Marketing Data Analyst to join our thriving team in Newtownards, Belfast. This is an exciting junior-level opportunity for someone eager to launch their career in a fast-paced and innovative environment, contributing to tangible marketing success.
In this pivotal role, you will be instrumental in transforming raw marketing data into actionable insights. You’ll work closely with our marketing and sales teams, providing the analytical backbone needed to optimize campaigns, enhance customer engagement, and identify new market opportunities. Your day-to-day will involve collecting, cleaning, and analyzing data from a variety of sources, including web analytics platforms, CRM systems, social media, and advertising channels. You’ll be responsible for developing and maintaining regular performance reports, visualizing data trends, and presenting your findings in a clear, concise manner to stakeholders across the organization.
As a Junior Marketing Data Analyst, you’ll have the chance to apply your foundational skills in SQL, Excel, and data visualization tools, while continuously learning and expanding your expertise with guidance from senior team members. We are looking for someone who is not just good with numbers but also possesses a keen curiosity about marketing strategies and how data can be leveraged to refine them. You will play a key role in monitoring campaign effectiveness, identifying areas for improvement, and helping to shape future marketing initiatives. This position offers a fantastic platform for professional growth, allowing you to develop a deep understanding of data-driven marketing principles and contribute directly to our clients’ success and our company’s objectives. If you’re ready to make a significant impact from day one and grow within a supportive and forward-thinking company, we encourage you to apply.
Key Responsibilities
- Collect, clean, and organize marketing data from various sources (e.g., Google Analytics, CRM, social media platforms, ad managers).
- Assist in the development and generation of regular marketing performance reports and dashboards.
- Conduct basic data analysis to identify trends, patterns, and anomalies in marketing campaign performance.
- Support senior analysts in more complex data modeling, forecasting, and predictive analytics projects.
- Prepare clear and compelling data visualizations and presentations to communicate findings to stakeholders.
- Monitor key marketing metrics (KPIs) and identify areas for optimization and improvement.
- Collaborate with marketing teams to understand their data needs and provide analytical support for strategic decisions.
- Contribute to the continuous improvement of data collection, storage, and analysis processes.
- Stay informed about industry trends, tools, and best practices in marketing analytics and data science.
Required Skills
- Proficiency in Microsoft Excel (advanced functions, pivot tables, VLOOKUP).
- Basic understanding and experience with SQL for data querying and manipulation.
- Familiarity with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
- Knowledge of digital marketing channels (SEO, SEM, Social Media, Email Marketing).
- Strong analytical and problem-solving abilities with excellent attention to detail.
- Ability to communicate data insights effectively, both verbally and in writing.
- Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field.
Preferred Qualifications
- Experience with Google Analytics, Google Ads, or other web analytics platforms.
- Familiarity with CRM platforms (e.g., Salesforce, HubSpot).
- Prior internship or project experience in a data-related or marketing analytics role.
- Understanding of A/B testing principles and methodologies.
- Exposure to programming languages like Python or R for data analysis.
Perks & Benefits
- Competitive salary package with performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off, including holidays and sick leave.
- Opportunities for professional development, training courses, and certifications.
- Company pension scheme with employer contributions.
- Modern, collaborative office environment with cutting-edge tools and technology.
- Regular team-building events and social gatherings.
- On-site parking facilities.
- Employee assistance program for personal and professional support.
How to Apply
Ready to make your mark as a Junior Marketing Data Analyst? We invite you to click on the link below to submit your application directly. Please include your resume and a cover letter outlining your relevant experience and why you are a great fit for Hiring.zycto. We look forward to hearing from you!