About Company
Ready to kickstart your career in the dynamic world of media strategy? Hiring.zycto offers a vibrant, collaborative environment perfect for aspiring Media Planners. We are a fast-growing agency committed to innovation and delivering impactful campaigns for diverse clients. Here, you won’t just be an assistant; you’ll gain hands-on experience, learn from seasoned professionals, and contribute directly to real-world projects. We believe in nurturing talent, providing extensive training, and fostering a culture where fresh perspectives thrive. Join us to develop your analytical prowess, creative thinking, and become a pivotal part of our future success in Baton Rouge.
Job Description
Are you a recent graduate with a passion for data, trends, and the ever-evolving landscape of digital and traditional media? Hiring.zycto is seeking an enthusiastic and detail-oriented Entry Level Media Planner to join our dynamic team in Mid City, Baton Rouge. This is an incredible opportunity to launch your career in media planning, where you will play a crucial role in developing and executing strategic media campaigns that drive tangible results for our clients. You’ll work alongside experienced media professionals, learning the ropes of audience research, channel selection, budget management, and performance analysis.
As an Entry Level Media Planner, you will be instrumental in supporting the development of comprehensive media plans across various platforms, including digital, social, TV, radio, and print. We’re looking for someone eager to learn, who possesses strong analytical skills, and a proactive attitude. If you’re excited by the challenge of connecting brands with their target audiences through smart media strategies and want to grow within a supportive, innovative agency, we encourage you to apply. This role offers hands-on experience, mentorship, and a clear path for professional development within our growing organization.
Key Responsibilities
- Assist senior media planners in researching target audiences, market trends, and competitive landscapes.
- Support the development of media plans by gathering data, analyzing performance metrics, and preparing recommendations.
- Help manage campaign budgets, ensuring accurate allocation across various media channels.
- Coordinate with media vendors to gather proposals, negotiate rates, and confirm media placements.
- Prepare comprehensive reports on campaign performance, highlighting key insights and optimization opportunities.
- Maintain up-to-date knowledge of media industry trends, new technologies, and best practices.
- Collaborate cross-functionally with creative, account management, and analytics teams.
- Perform administrative tasks and assist with presentations as needed.
Required Skills
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Strong analytical and problem-solving abilities.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
- High attention to detail and strong organizational skills.
- Ability to work effectively in a fast-paced, team-oriented environment.
- Enthusiasm for learning and growing in the media planning field.
Preferred Qualifications
- Prior internship experience in advertising, marketing, or media.
- Familiarity with media planning tools or platforms (e.g., Nielsen, comScore, Google Ads, Meta Ads).
- Understanding of digital advertising concepts (e.g., SEO, SEM, programmatic).
- Experience with data visualization tools (e.g., Tableau, Google Data Studio).
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Paid time off (vacation, sick leave, holidays).
- Opportunities for professional development and continuous learning.
- Mentorship programs with industry veterans.
- A collaborative and supportive company culture.
- Regular team-building events and social gatherings.
- Modern office space in the vibrant Mid City area of Baton Rouge.
How to Apply
To apply for this exciting Entry Level Media Planner position, please click on the application link below. We look forward to reviewing your qualifications and learning more about your interest in joining Hiring.zycto.
