About Company
Are you driven by data and passionate about scaling market presence? Hiring.zycto is a dynamic, fast-growing tech firm revolutionizing the digital solutions space. We believe in empowering our teams to innovate, take calculated risks, and drive measurable results. For a Senior Marketing Manager focused on growth, we offer an unparalleled opportunity to shape strategy, lead high-impact campaigns, and directly influence our global expansion trajectory. Join us and make a tangible difference in a collaborative, forward-thinking culture where your expertise is highly valued.
Job Description
Hiring.zycto is on the lookout for an exceptional Senior Marketing Manager – Growth to spearhead our market expansion and customer acquisition efforts. This pivotal role requires a strategic thinker with a hands-on approach, ready to dive deep into analytics, optimize funnels, and unlock new growth opportunities across various channels. You will be instrumental in crafting, executing, and refining our growth marketing strategies, ensuring alignment with our overarching business objectives and directly impacting our bottom line. We’re seeking someone who thrives in a fast-paced, innovative environment, possesses an insatiable curiosity for market trends, and has a proven track record of driving significant, measurable growth that contributes to a rapidly scaling organization.
As our Senior Marketing Manager – Growth, you will not just manage campaigns; you will be the architect of our digital footprint, leading initiatives from ideation through to execution. Your scope will span critical areas such as paid media, SEO, sophisticated content marketing, personalized email campaigns, and rigorous conversion rate optimization (CRO). You will work closely with cross-functional teams, including product development, sales, and engineering, to identify critical customer pain points, develop compelling value propositions, and iterate on marketing campaigns that deeply resonate with our target audience. This collaborative environment ensures that your strategies are not just marketing-driven but are deeply integrated with the entire customer journey and product lifecycle.
This role offers the unique opportunity to build and scale a robust growth marketing function from the ground up, influencing product roadmaps with customer insights, and contributing directly to the company’s ambitious global expansion plans. You will have the autonomy to experiment, analyze, and implement strategies that push boundaries and deliver tangible results. If you are a results-oriented leader with a passion for leveraging data to fuel sustainable growth, a keen eye for market opportunities, and a desire to make a substantial, visible impact in a dynamic tech company, we encourage you to apply. Join our vibrant team at our Hillcrest Village, Toronto office and help us define the future of digital solutions.
Key Responsibilities
- Develop and execute comprehensive growth marketing strategies across all digital channels (paid search, social, SEO, email, content, affiliate marketing) to drive customer acquisition and retention.
- Manage and optimize marketing budgets, ensuring efficient allocation of resources for maximum ROI and cost-effectiveness.
- Conduct in-depth market research, customer segmentation, and competitive analysis to identify new growth opportunities and untapped market segments.
- Lead A/B testing initiatives and conversion rate optimization (CRO) efforts across landing pages, ad creatives, website experiences, and user flows.
- Collaborate closely with product, sales, and engineering teams to develop compelling value propositions and integrated go-to-market strategies for new features and products.
- Analyze campaign performance data, provide actionable insights, and present regular, data-driven reports on key growth metrics to senior leadership and stakeholders.
- Stay abreast of industry trends, emerging technologies, and best practices in growth marketing, digital advertising, and customer psychology.
- Mentor and potentially manage junior marketing team members, fostering a culture of continuous learning, innovation, and high performance.
- Develop and maintain strong relationships with external agencies, technology partners, and vendors as needed to support growth initiatives.
Required Skills
- 5+ years of progressive experience in growth marketing, digital marketing, or performance marketing, preferably in a tech or B2B environment.
- Proven track record of successfully planning, executing, and optimizing multi-channel digital marketing campaigns that drive measurable growth and ROI.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising (LinkedIn, Facebook, Instagram), and email marketing platforms (e.g., Mailchimp, HubSpot).
- Strong analytical skills with proficiency in Google Analytics, marketing automation tools, and CRM systems (e.g., Salesforce, HubSpot).
- Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex strategies to diverse audiences.
- Proficiency in data analysis and reporting, with a strong ability to translate complex data into actionable insights and strategic recommendations.
- Bachelor's degree in Marketing, Business, or a related field.
Preferred Qualifications
- Master's degree in Marketing, Business Administration, or a related quantitative field.
- Experience in the SaaS (Software as a Service) or B2B tech industry.
- Familiarity with A/B testing tools (e.g., Optimizely, VWO) and advanced web analytics platforms.
- Experience with marketing attribution models, customer lifetime value (LTV) analysis, and churn reduction strategies.
- Certification in Google Ads, Google Analytics, HubSpot, or other relevant marketing platforms.
- Basic understanding of HTML/CSS for landing page optimization.
Perks & Benefits
- Competitive salary and performance-based bonuses tied to growth metrics.
- Comprehensive health, dental, and vision insurance coverage.
- Generous paid time off, including vacation, sick days, and personal days.
- Opportunities for professional development, including conferences, workshops, and online courses.
- Vibrant, collaborative office environment situated in the heart of Hillcrest Village, Toronto.
- Regular team-building events, social gatherings, and company-sponsored lunches.
- Stock option plan for eligible employees, aligning personal success with company growth.
How to Apply
Ready to accelerate your career and make a significant impact? We encourage all qualified candidates to click on the application link below to apply for this exciting opportunity. Please include your resume and a compelling cover letter outlining your experience and why you are the ideal candidate for this Senior Marketing Manager – Growth role.