About Company
Join Hiring.zycto, where innovation in media strategy meets unparalleled client success. For a Senior Media Planner, this means an environment rich with diverse projects, cutting-edge tools, and a collaborative spirit that truly values your strategic insights. We’re a dynamic agency dedicated to pushing boundaries in advertising, empowering our team to craft influential campaigns that resonate deeply with audiences. If you’re passionate about transforming data into actionable media plans and thrive in a fast-paced, high-impact setting, Hiring.zycto offers the perfect platform to elevate your career and shape the future of advertising.
Job Description
Hiring.zycto is seeking a highly skilled and strategic Senior Media Planner to join our vibrant team in Toronto. This pivotal role involves leading the development and execution of integrated media strategies that drive measurable results for our diverse portfolio of clients. You will be instrumental in translating client objectives into innovative media plans across various channels, including digital (programmatic, social, search), traditional (TV, radio, print), and emerging media platforms. We’re looking for an individual with a keen analytical mind, a deep understanding of the media landscape, and a proven track record of delivering successful campaigns. You will be expected to leverage market research, consumer insights, and performance data to inform your planning, optimizing campaigns for maximum reach and impact. Beyond strategy, this role requires strong communication and presentation skills, as you will regularly interface with clients, present media plans, and articulate campaign rationale and results. If you are passionate about the evolving world of media, excel at strategic thinking, and are ready to take on a leadership role in a forward-thinking agency, we encourage you to apply.
Key Responsibilities
- Develop, present, and execute comprehensive media strategies and plans aligned with client marketing objectives and budgets.
- Conduct in-depth market research, audience analysis, and competitive landscape assessments to inform strategic recommendations.
- Manage and optimize media budgets across various channels, ensuring efficient allocation and maximum ROI.
- Collaborate cross-functionally with internal teams (account management, creative, analytics) to ensure seamless campaign integration.
- Analyze campaign performance data, provide actionable insights, and recommend optimizations to improve results.
- Stay abreast of the latest media trends, technologies, and industry best practices to identify new opportunities.
- Build and maintain strong relationships with media vendors, negotiating favorable rates and placements.
- Mentor and provide guidance to junior media team members, fostering their professional growth.
Required Skills
- 5+ years of progressive experience in media planning and buying within an agency or in-house marketing department.
- Demonstrated expertise in planning across digital (programmatic, paid social, SEM), traditional, and OOH media channels.
- Proficiency in media planning software and tools (e.g., Comscore, Nielsen, Google Analytics, ad servers).
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with proven ability to create compelling presentations.
- Exceptional negotiation and vendor management abilities.
- High level of proficiency in Microsoft Excel and PowerPoint.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
- Experience with advanced ad tech platforms and measurement solutions (e.g., DMP, attribution models).
- Certifications in Google Ads, Meta Blueprint, or other relevant digital advertising platforms.
- Proven experience managing multiple client accounts simultaneously in a fast-paced environment.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment.
- Regular team-building events and social gatherings.
- Modern office space located conveniently in Toronto.
How to Apply
Ready to advance your career as a Senior Media Planner? We invite you to apply by clicking the application link below. Please ensure your resume and cover letter highlight your relevant experience and strategic media planning expertise. We look forward to reviewing your application and potentially welcoming you to the Hiring.zycto team.