About Company
Hiring.zycto is rapidly redefining the future of talent acquisition through innovative SaaS solutions. We are a dynamic, fast-growing tech company poised for significant market expansion, and we believe in empowering our teams to drive meaningful impact. For a visionary VP of Marketing – Growth, this is an unparalleled opportunity to lead strategic initiatives, cultivate a high-performing marketing engine, and significantly amplify our brand’s global presence. Join us in shaping a category-defining product, where your leadership directly contributes to our accelerated trajectory and market dominance, transforming how businesses find their next great hire.
Job Description
Hiring.zycto is on the lookout for a visionary and results-driven VP of Marketing – Growth to spearhead our ambitious expansion. This is a critical leadership role for an individual who thrives on building and scaling high-performance marketing engines within a B2B SaaS environment. As VP of Marketing – Growth, you will be responsible for defining our global market strategy, enhancing brand visibility, and accelerating customer acquisition and retention across all channels. You will lead a talented team, fostering a culture of innovation, experimentation, and continuous improvement. Your mandate will involve orchestrating sophisticated demand generation campaigns, optimizing our digital footprint, and leveraging advanced analytics to unlock new growth opportunities. This role demands a strategic thinker with a hands-on approach, capable of translating market insights into actionable growth initiatives that directly impact our bottom line. If you are passionate about driving hyper-growth in a dynamic tech landscape and ready to make an indelible mark, we invite you to lead our marketing revolution.
Key Responsibilities
- Develop and execute a comprehensive, data-driven growth marketing strategy aligned with company objectives and revenue targets.
- Lead, mentor, and expand a high-performing marketing team, fostering a culture of excellence, innovation, and accountability.
- Drive all aspects of customer acquisition, retention, and expansion across multiple channels (SEO, SEM, content, social, email, product marketing, events).
- Oversee the complete brand strategy, market positioning, messaging, and go-to-market initiatives.
- Manage the overall marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Utilize advanced analytics and market research to identify new growth opportunities, optimize campaign performance, and inform product development.
- Collaborate cross-functionally with sales, product, and executive leadership to ensure alignment and integrated strategies.
- Stay abreast of industry trends, competitive landscape, and emerging technologies to maintain a competitive edge.
- Establish key performance indicators (KPIs) and regularly report on marketing performance to the executive team.
Required Skills
- 13+ years of progressive marketing experience, with a minimum of 5 years in a senior leadership or VP-level role within a B2B SaaS company.
- Proven track record of successfully building, scaling, and optimizing marketing funnels to drive significant revenue growth.
- Deep expertise in digital marketing, including SEO, SEM, content marketing, social media marketing, email marketing, and demand generation.
- Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-driven decisions.
- Exceptional leadership, communication, and interpersonal skills, capable of inspiring and motivating a diverse team.
- Bachelor's degree in Marketing, Business Administration, or a related field.
Preferred Qualifications
- Master's degree (MBA) or equivalent advanced degree.
- Prior experience in the HR Technology, Recruitment Software, or Talent Acquisition industry.
- Familiarity with AI/ML applications in marketing and customer engagement.
- Demonstrated experience working in a fast-paced, high-growth startup or scale-up environment.
- Experience with global market expansion strategies and execution.
Perks & Benefits
- Highly competitive salary package coupled with attractive equity options.
- Comprehensive health, dental, and vision insurance coverage from day one.
- Generous paid time off policy and flexible hybrid work arrangements.
- Dedicated budget for professional development, courses, and conferences.
- Dynamic, inclusive, and collaborative work culture that values innovation.
- Modern office facilities situated in the vibrant heart of downtown Toronto.
- Employee wellness programs, team-building activities, and regular social events.
- Opportunity to make a significant impact on the strategic direction of a growing company.
How to Apply
Ready to lead the charge in marketing innovation? We encourage all qualified candidates to submit their application by clicking the link below. Please include a resume and a cover letter detailing your relevant experience and why you are the ideal fit for this role at Hiring.zycto. We look forward to reviewing your application!