About Company
Hiring.zycto is empowering artists and shaping the future of sound in the vibrant music landscape. We’re a dynamic force, collaborating with emerging talent and established icons to amplify their voices across global stages. Our culture thrives on innovation, creativity, and a deep passion for music. We believe in providing an environment where strategic vision meets artistic flair, allowing our team to make a significant impact. Join us in cultivating the next generation of musical legends and connect with a community that lives and breathes rhythm.
Job Description
Are you a social media maestro with a deep-seated passion for music and a knack for engaging audiences? Hiring.zycto is seeking a highly creative and strategic Record Label Social Media Manager to lead our digital presence and amplify the voices of our diverse roster of artists. This pivotal role is perfect for someone who lives and breathes social trends, understands the nuances of various platforms, and can translate marketing objectives into compelling online narratives.
As our Social Media Manager, you will be at the forefront of crafting and executing innovative social media strategies that not only enhance our artists’ visibility but also foster strong, authentic connections with their fan bases. You’ll be responsible for developing captivating content, managing social media campaigns for new releases, tours, and artist milestones, and continuously optimizing our approach based on performance analytics. This isn’t just about posting; it’s about storytelling, community building, and driving measurable results in a fast-paced and ever-evolving industry.
We’re looking for an individual who can thrive in a collaborative environment, working closely with our marketing, A&R, and artist management teams to ensure a cohesive and impactful digital presence. You’ll be instrumental in shaping our artists’ online personas, identifying new opportunities for engagement, and staying ahead of the curve with emerging platforms and trends. If you’re passionate about music, possess exceptional communication skills, and have a proven track record of growing social media channels for brands or artists, we encourage you to apply. This role offers the exciting opportunity to contribute directly to the success of groundbreaking artists and the cultural impact of our label.
Key Responsibilities
- Develop and execute comprehensive social media strategies across all major platforms (TikTok, Instagram, YouTube, X/Twitter, Facebook, etc.) for the record label and its artists.
- Create, curate, and manage all published content (images, video, written) ensuring it is consistent with brand voice and artist identity.
- Monitor, listen, and respond to users in a "social" way while cultivating leads and sales.
- Analyze social media campaign performance using various analytics tools, providing regular reports and actionable insights to optimize future strategies.
- Stay up-to-date with the latest social media best practices, platform changes, technologies, and industry trends.
- Collaborate with marketing, A&R, and artist teams to align social media activities with broader marketing campaigns and artist objectives.
- Plan and implement social media advertising campaigns, managing budgets and targeting effectively.
- Manage online brand reputation, identifying and addressing potential issues proactively.
- Develop and manage content calendars, ensuring timely and consistent posting schedules.
- Identify and engage with influencers and key opinion leaders within the music industry and relevant communities.
Required Skills
- 3+ years of proven experience as a Social Media Manager, preferably within the music, entertainment, or agency sector.
- Demonstrable expertise in managing and growing social media channels (Instagram, TikTok, YouTube, X, Facebook, Snapchat, etc.).
- Excellent copywriting, editing, and communication skills.
- Strong understanding of social media analytics tools (e.g., Meta Business Suite, YouTube Studio, TikTok Analytics) and ability to translate data into actionable strategies.
- Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Strategic thinker with a creative mindset and attention to detail.
- Deep passion for music and understanding of various music genres and artist communities.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Music Business, or a related field.
- Experience with paid social media advertising campaigns and budget management.
- Familiarity with SEO principles and how they relate to social media content.
- Networking connections within the music industry.
- Basic graphic design and video editing skills.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- 401(k) retirement plan with company match.
- Opportunity to work with groundbreaking artists and influential figures in the music industry.
- Dynamic and collaborative work environment.
- Access to exclusive industry events and concerts.
- Professional development and growth opportunities.
How to Apply
If you are a highly motivated and creative individual ready to make a significant impact in the music industry, we encourage you to apply! Please click on the link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. Showcase any portfolios or examples of social media campaigns you’ve managed.