About Company
Hiring.zycto is actively redefining market strategies through unparalleled data insights for our diverse client base. We are a dynamic firm committed to uncovering deep truths that drive tangible business success across various sectors. For a Market Research Analyst – Data Insight professional seeking an environment where analytical prowess directly influences strategic decisions, Hiring.zycto offers unparalleled opportunities to make a real impact. You’ll thrive within a collaborative culture that champions innovation, continuous learning, and impactful contributions, transforming complex datasets into actionable intelligence and shaping the future of market understanding.
Job Description
Are you a keen analytical mind with a passion for transforming complex data into strategic insights? Hiring.zycto is seeking a dynamic and detail-oriented Market Research Analyst – Data Insight to join our thriving team in Old Swan, Liverpool. In this pivotal role, you will be instrumental in driving data-led decision-making, providing comprehensive market understanding, and contributing directly to the growth and success of our diverse client portfolio. We are looking for an individual who is not just proficient in data analysis but also possesses a strategic mindset, capable of identifying patterns, forecasting trends, and translating intricate findings into clear, actionable recommendations. You will be at the forefront of understanding market dynamics, consumer behaviour, and competitive landscapes, utilising your expertise to inform critical business functions such as product development, marketing strategies, and potential business expansion initiatives. This position offers a unique opportunity to shape the strategic direction of various projects by providing robust, evidence-based insights. You will collaborate closely with various internal teams, presenting your findings to stakeholders and guiding them through data-driven narratives that unveil opportunities and mitigate risks. If you’re ready to dive deep into vast datasets, unearth compelling narratives that drive business forward, and thrive in a fast-paced, collaborative environment where your contributions are highly valued, then we invite you to apply to become a key part of our innovative team. This is an exciting chance to make a tangible impact and elevate your career in market research.
Key Responsibilities
- Design and execute primary and secondary market research projects, ensuring data collection methods are robust and insights are reliable.
- Conduct in-depth quantitative and qualitative data analysis, identifying key trends, opportunities, and competitive threats.
- Develop comprehensive reports, presentations, and dashboards that clearly communicate complex findings and actionable recommendations to stakeholders.
- Monitor and analyse market trends, competitive activities, and consumer behaviour to provide continuous strategic intelligence.
- Utilise statistical software (e.g., SPSS, R, Python for data analysis) to interpret large datasets and uncover hidden patterns.
- Collaborate cross-functionally with marketing, product development, and sales teams to integrate market insights into business strategies.
- Manage multiple research projects simultaneously, adhering to deadlines and maintaining high standards of quality and accuracy.
- Stay abreast of new market research methodologies, tools, and best practices to continually enhance our analytical capabilities.
Required Skills
- Proven experience in market research and data analysis, including survey design, data collection, and interpretation.
- Strong proficiency in statistical analysis software (e.g., Excel, SPSS, R, Python) and data visualisation tools.
- Exceptional analytical, critical thinking, and problem-solving abilities.
- Excellent written and verbal communication skills, with the ability to present complex data in an understandable and engaging manner.
- Meticulous attention to detail and accuracy in all analytical work and reporting.
- Ability to work independently and as part of a team in a dynamic, fast-paced environment.
- Solid understanding of market research methodologies, segmentation, and forecasting techniques.
Preferred Qualifications
- Master’s degree in Market Research, Statistics, Economics, Business Analytics, or a related quantitative field.
- Experience with specific market research platforms such as Qualtrics, SurveyMonkey Enterprise, or similar tools.
- Knowledge of specific industry sectors (e.g., technology, consumer goods, healthcare) relevant to our client base.
- Project management experience, particularly in leading research initiatives from conception to completion.
- Familiarity with advanced analytical techniques like regression analysis, conjoint analysis, or predictive modelling.
Perks & Benefits
- Competitive annual salary with performance-based bonuses.
- Comprehensive health, dental, and vision insurance package.
- Generous pension contribution scheme.
- Opportunities for professional development and continuous learning, including a dedicated training budget.
- 25 days annual leave plus bank holidays, with options to purchase additional days.
- Access to a modern, collaborative office environment with state-of-the-art tools.
- Regular team social events and company-wide celebrations.
- Employee assistance program for well-being support.
How to Apply
Please click on the application link below to submit your comprehensive CV and a tailored cover letter detailing your relevant experience, your passion for market insights, and why you are the ideal candidate for the Market Research Analyst – Data Insight role at Hiring.zycto. We look forward to reviewing your application.