About Company
Join a dynamic team where your innovative marketing strategies truly make an impact. Hiring.zycto is a rapidly expanding agency dedicated to empowering businesses through cutting-edge digital solutions. We foster a collaborative environment, valuing creativity, continuous learning, and measurable results. For a Digital Marketing Executive eager to master SEO, drive impactful PPC campaigns, and architect robust growth strategies, our vibrant Belfast office offers unparalleled opportunities. You’ll thrive here, contributing directly to client success and shaping the digital future alongside passionate experts. We believe in investing in our talent, providing the tools and autonomy needed for significant professional development.
Job Description
We are seeking an ambitious and results-driven Digital Marketing Executive to join our growing team in West Belfast. This pivotal role requires a strategic thinker with a hands-on approach to developing, implementing, and managing comprehensive digital marketing campaigns across various channels, with a strong emphasis on SEO, PPC, and overall growth strategy. You will be instrumental in enhancing our clients’ online presence, driving targeted traffic, and converting leads into loyal customers. The ideal candidate will possess a deep understanding of digital marketing principles, a passion for data analysis, and a commitment to staying ahead of industry trends. You will work closely with clients to understand their business objectives, translating them into actionable digital strategies that deliver measurable ROI. If you thrive in a fast-paced agency environment, enjoy tackling diverse challenges, and are dedicated to achieving exceptional outcomes, this is your opportunity to make a significant impact and advance your career with a forward-thinking company.
Key Responsibilities
- Develop, implement, and manage successful SEO strategies (on-page, off-page, technical) to improve organic search rankings and visibility.
- Plan, execute, and optimize Pay-Per-Click (PPC) campaigns across platforms like Google Ads and social media, ensuring maximum ROI.
- Conduct thorough keyword research, competitive analysis, and audience segmentation to inform campaign strategies.
- Monitor, analyze, and report on key performance indicators (KPIs) for all digital marketing campaigns, providing actionable insights.
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets.
- Identify new growth opportunities and develop innovative digital strategies to expand client reach and engagement.
- Manage allocated budgets effectively, ensuring campaigns are delivered on time and within financial parameters.
- Stay updated with the latest digital marketing trends, tools, and best practices to maintain a competitive edge.
Required Skills
- Proven experience in managing successful SEO campaigns, demonstrating significant improvements in organic rankings and traffic.
- Demonstrable experience in setting up, optimizing, and reporting on PPC campaigns (Google Ads certified preferred).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficiency with digital marketing tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Excellent communication and interpersonal skills, capable of explaining complex strategies clearly to clients and team members.
- Solid understanding of content marketing, social media marketing, and email marketing principles.
- Ability to work independently and as part of a team, managing multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Additional certifications in digital marketing disciplines (e.g., advanced Google Analytics, Hubspot Inbound Marketing).
- Experience working in a digital marketing agency environment.
- Familiarity with CRM systems and marketing automation platforms.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Opportunities for continuous professional development and industry certifications.
- A vibrant and supportive work environment with a focus on collaboration.
- Generous holiday allowance plus bank holidays.
- Company pension scheme.
- Regular team social events and activities.
- Modern office space located in West Belfast with excellent transport links.
How to Apply
Ready to elevate your career? Click on the application link below to submit your CV and a cover letter outlining your experience and why you are the perfect fit for this role. We look forward to reviewing your application!