About Company
Are you ready to shape the digital presence for a dynamic, forward-thinking enterprise? Hiring.zycto is a rapidly growing tech innovator, constantly pushing boundaries in next-generation B2B SaaS solutions. We thrive on creativity, data-driven strategies, and fostering genuine connections with our audience. For a Social Media Manager passionate about building vibrant communities and driving impactful platform engagement, our collaborative environment offers unparalleled opportunities to lead and innovate. Join us in Glasgow and be the voice that amplifies our mission, making a tangible impact on our brand narrative and audience reach.
Job Description
Hiring.zycto is on the lookout for a dynamic and visionary Social Media Manager – Platforms & Community Growth to spearhead our digital presence from our vibrant office in Glasgow. In this pivotal role, you won’t just be managing our social channels; you’ll be cultivating a thriving online community, amplifying our brand message, and driving meaningful engagement across all key platforms. We believe that social media is more than just broadcasting; it’s about building relationships, fostering dialogue, and creating an impactful narrative that resonates deeply with our target audience, driving brand loyalty and advocacy.
As our Social Media Manager, you will be the architect of our comprehensive social media strategy, translating overarching business objectives into compelling digital campaigns. You’ll take full ownership of our content calendar, from initial ideation and expert creation to meticulous scheduling and robust performance analysis, ensuring every single post is strategic, impeccably on-brand, and meticulously optimized for maximum reach and engagement. This role demands a highly creative mind with an exceptionally keen eye for detail, coupled with a rigorous, data-driven approach to measure success, continuously refine our tactics, and adapt to an ever-evolving digital landscape.
A core and critical part of your mission will be sustained community growth and engagement. You will actively monitor conversations across all platforms, respond promptly and thoughtfully to comments and direct messages, and proactively seek innovative opportunities to engage with our followers, identify and collaborate with relevant influencers, and connect with industry thought leaders. You’ll be responsible for expertly moderating discussions, vigilantly protecting our brand reputation, and masterfully transforming passive followers into active advocates and loyal customers. We’re seeking someone who can not only expertly manage existing platforms but also identify emerging trends and platforms, evaluating their potential to expand our reach and connect with new, diverse demographics.
You will work closely and collaboratively with our wider marketing team, partnering with content creators, graphic designers, and PR specialists to ensure a unified brand voice and consistent messaging across all digital and traditional touchpoints. This includes meticulously planning and executing integrated marketing campaigns, analyzing competitor activity for strategic insights, and providing regular, comprehensive reports on social media performance. If you are deeply passionate about the transformative power of social media to elevate brands, possess strong skills in both strategic planning and flawless execution, and are eager to make a significant and measurable impact within a growing, innovative company, we strongly encourage you to apply.
Key Responsibilities
- Craft, develop, and implement comprehensive social media strategies aligned with overall brand objectives and business goals.
- Manage daily operations and content delivery across key social platforms including Instagram, Facebook, LinkedIn, X (formerly Twitter), and TikTok.
- Develop, curate, and schedule engaging, high-quality content (text, image, video) that resonates with our target audience.
- Actively monitor, listen to, and engage with our online community, fostering positive interactions, addressing inquiries, and managing brand reputation.
- Analyze social media performance data, generating insightful reports and recommending actionable optimizations for continuous improvement.
- Lead community growth initiatives, identifying new opportunities for engagement, audience expansion, and influencer collaborations.
- Stay abreast of the latest social media trends, tools, algorithm changes, and best practices to maintain a competitive edge.
- Collaborate cross-functionally with marketing, design, content, and sales teams to ensure cohesive messaging and integrated campaigns.
- Oversee social media advertising campaigns, optimizing for reach, engagement, conversion goals, and ROI.
- Manage social media budgets and allocate resources effectively to maximize impact.
Required Skills
- Proven experience (minimum 3 years) as a Social Media Manager or similar role, demonstrating successful growth and engagement.
- Expertise in managing and optimizing content across various social media platforms (Instagram, Facebook, X, LinkedIn, TikTok).
- Strong understanding and practical experience with social media analytics tools (e.g., Sprout Social, Hootsuite, native platform insights).
- Excellent content creation skills, including compelling copywriting, visual conceptualization, and basic video editing capabilities.
- Demonstrable community management and engagement abilities, with a track record of building active online communities.
- Knowledge of SEO principles and keyword research as they relate to social media content and discoverability.
- Ability to interpret complex data and translate it into clear, actionable strategies and recommendations.
- Exceptional verbal and written communication skills, with a keen eye for brand voice consistency.
- Strong creative thinking, problem-solving skills, and a proactive approach to challenges.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager) and budget management.
- Familiarity with graphic design tools such as Canva or Adobe Creative Suite for quick content creation/editing.
- Prior experience working in a B2B or technology industry environment.
- Certifications in social media marketing or broader digital marketing (e.g., HubSpot, Google Digital Garage).
Perks & Benefits
- Competitive salary package and performance-based bonuses.
- Generous annual leave allowance, including public holidays.
- Comprehensive health and wellness benefits package.
- Flexible hybrid working model, balancing office collaboration with remote work.
- Significant opportunities for professional development, training, and career progression.
- Modern, collaborative office space located in the heart of Glasgow.
- Regular company social events, team-building activities, and employee recognition programs.
- Company pension scheme with employer contributions.
- Employee assistance program for personal and professional support.
How to Apply
Ready to amplify our brand’s voice and grow our digital community? We’re excited to see your application! Please click on the link below to submit your CV and a compelling cover letter outlining your extensive experience in social media management, your approach to community growth, and why you believe you’re the perfect fit for Hiring.zycto. Showcase your portfolio or relevant campaign successes if available. We look forward to hearing from you!