About Company
Ready to shape the future of digital marketing? Hiring.zycto is a dynamic, forward-thinking agency where innovation meets impact. We thrive on creating exceptional online experiences and driving measurable results for a diverse client portfolio. We believe in empowering our team, fostering a culture of continuous learning, and celebrating collective success. For a Digital Marketing Executive passionate about SEO, PPC, and strategic growth, Hiring.zycto offers an unparalleled environment to develop, lead, and leave a significant mark on both our clients’ businesses and your own career trajectory.
Job Description
We are seeking an enthusiastic and highly motivated Digital Marketing Executive to join our growing team in Sheffield. This pivotal role will be instrumental in executing and optimising our clients’ digital marketing strategies, with a strong emphasis on SEO, PPC, and overall growth initiatives. As a Digital Marketing Executive, you will be responsible for driving online visibility, increasing traffic, and generating qualified leads through various digital channels. You’ll work closely with our wider marketing and sales teams, contributing to strategy development, campaign execution, and performance analysis.
Your day-to-day will involve hands-on management of search engine optimisation efforts, from keyword research and on-page optimisation to technical SEO audits and link-building strategies. Concurrently, you will manage and optimise paid advertising campaigns across platforms like Google Ads and social media channels, ensuring maximum ROI and adherence to budget. Beyond just execution, we expect you to be a proactive force in identifying new growth opportunities, staying ahead of industry trends, and continuously refining our approach based on performance data and market insights. This role demands a blend of analytical prowess, creative problem-solving, and a commitment to achieving tangible results. If you possess a keen eye for detail, a passion for all things digital, and a desire to contribute significantly to client success and company growth, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive traffic.
- Conduct thorough keyword research, competitive analysis, and technical SEO audits.
- Manage and optimise PPC campaigns across Google Ads and other relevant platforms, including budget management, bid strategies, and ad copy creation.
- Monitor, analyse, and report on SEO and PPC performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Identify and implement on-page and off-page SEO best practices.
- Collaborate with content creators to ensure SEO-friendly content development.
- Stay up-to-date with the latest SEO, PPC, and digital marketing trends and algorithm changes.
- Provide actionable insights and recommendations based on data analysis to improve campaign performance.
- Contribute to the overall digital growth strategy, exploring new channels and tactics.
- Assist in the creation of monthly performance reports for clients, highlighting key achievements and future plans.
Required Skills
- Proven experience in managing and optimising SEO campaigns.
- Demonstrable experience with Google Ads (Search, Display, Shopping) and other PPC platforms.
- Strong understanding of Google Analytics, Google Search Console, and other SEO/PPC tools.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
- Solid knowledge of current SEO best practices, including technical SEO, on-page, and off-page optimisation.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications
- Google Ads Certification (Search, Display, Shopping).
- Google Analytics Certification.
- Experience with A/B testing and conversion rate optimisation (CRO).
- Knowledge of content marketing and social media marketing principles.
- Experience with CRM systems and marketing automation platforms.
- A degree in Marketing, Business, or a related field.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous holiday allowance.
- Opportunities for professional development and industry certifications.
- Dynamic and collaborative work environment.
- Regular team social events and activities.
- Pension scheme contribution.
- Flexible working options after a qualifying period.
- Convenient city-centre location with excellent transport links.
How to Apply
If you are ready to take on a challenging and rewarding role within a forward-thinking digital marketing agency, we encourage you to apply. Please click on the application link below to submit your CV and a cover letter outlining your experience and why you are the ideal candidate for this role.