About Company
Are you a results-driven Media Buyer eager to leave your mark? Hiring.zycto is rapidly expanding its digital footprint, seeking passionate strategists to elevate our campaigns. We value bold ideas and data-informed decisions, providing the autonomy and resources needed to transform visions into viral success. Join a vibrant team where your expertise directly fuels growth, and every successful campaign contributes to our collective ambition. Here, innovation isn’t just encouraged; it’s our core operating principle, fostering a space where your digital prowess truly shines.
Job Description
Are you a seasoned digital marketing professional with a passion for driving measurable results through paid media? Hiring.zycto is on the lookout for a talented and strategic Media Buyer – Digital to join our dynamic team in Toronto. This pivotal role requires a deep understanding of the digital advertising ecosystem, from intricate campaign planning and execution to rigorous performance analysis and optimization across various platforms. You will be instrumental in crafting, launching, and managing high-impact digital advertising campaigns that not only meet but exceed client objectives and our ambitious growth targets.
As a Media Buyer – Digital, you will immerse yourself in market research, audience segmentation, and competitive analysis to identify optimal strategies and channels. You’ll be responsible for the full lifecycle of paid media campaigns, including budget allocation, bid management, creative coordination, and continuous A/B testing to refine messaging and targeting. Your expertise will directly influence our campaign performance, driving conversions, lead generation, and brand awareness for a diverse portfolio. We expect you to bring a data-driven mindset, leveraging advanced analytics tools to provide insightful reports and actionable recommendations that fuel continuous improvement and maximize return on investment (ROI). You’ll be the expert informing strategic decisions, constantly seeking new opportunities for efficiency and scale.
This is more than just buying ad space; it’s about strategic thinking, proactive problem-solving, and a relentless pursuit of excellence in the ever-evolving digital landscape. You will collaborate closely with creative teams, account managers, and data analysts to ensure seamless campaign execution and alignment with broader marketing objectives. Furthermore, you will be expected to actively participate in strategic planning sessions, contributing your insights to shape future media initiatives and explore innovative approaches to audience engagement. The ideal candidate will be adept at managing multiple campaigns simultaneously, possess strong negotiation skills with media vendors, and stay ahead of emerging trends and technologies in digital advertising, translating complex data into clear, compelling narratives for stakeholders. If you thrive in a fast-paced environment, are passionate about unlocking growth through innovative paid media strategies, and are eager to make a significant impact, Hiring.zycto offers the perfect platform for your talent to flourish and grow your career. Join us and help shape the future of digital performance marketing, making a tangible difference with every campaign.
Key Responsibilities
- Develop, execute, and optimize comprehensive digital media buying strategies across various platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, etc.).
- Conduct in-depth market research, audience analysis, and competitive benchmarking to inform campaign planning.
- Manage campaign budgets, bidding strategies, and pacing to ensure maximum ROI and efficient spend.
- Perform continuous A/B testing on ad creatives, landing pages, and targeting parameters to drive performance improvements.
- Monitor campaign performance daily, identify trends, and provide data-driven insights and actionable recommendations.
- Collaborate with creative teams to develop compelling ad copy and visuals that resonate with target audiences.
- Generate detailed performance reports and present findings to stakeholders, articulating key metrics and strategic next steps.
- Stay abreast of the latest industry trends, platform updates, and emerging technologies in digital advertising.
- Proactively identify and test new channels, ad formats, and targeting opportunities to expand reach and efficiency.
- Work closely with account managers to ensure campaign objectives align with overall client goals and expectations.
Required Skills
- 3+ years of hands-on experience in digital media buying and performance marketing.
- Proven expertise in managing large-scale campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
- Strong analytical skills with the ability to interpret complex data, identify trends, and draw actionable conclusions.
- Proficiency with analytics tools (e.g., Google Analytics, Adobe Analytics) and ad platform reporting interfaces.
- Excellent understanding of key performance indicators (KPIs) such as CPA, ROAS, CTR, CVR, and LTV.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
- Exceptional communication and presentation skills, capable of explaining complex strategies clearly.
- Advanced knowledge of audience segmentation, targeting strategies, and bidding models.
- Detail-oriented with a strong commitment to accuracy and data integrity.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience with programmatic advertising platforms (DSPs) and native advertising.
- Familiarity with LinkedIn Ads, TikTok Ads, Snapchat Ads, or other emerging social media platforms.
- Certifications in Google Ads, Meta Blueprint, or other relevant digital advertising platforms.
- Experience in an agency setting or managing campaigns for diverse clients.
- Basic understanding of SEO and content marketing principles.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible work arrangements.
- Opportunities for professional development and continuous learning.
- Vibrant and collaborative office environment in Toronto.
- Regular team-building events and company social activities.
- Access to the latest marketing tools and technologies.
- A chance to make a significant impact in a growing company.
How to Apply
Eager to elevate your career with Hiring.zycto? Please click on the application link below to submit your resume and cover letter. We look forward to reviewing your application and learning how your expertise can contribute to our success.
