About Company
Imagine shaping impactful digital narratives that truly resonate. At Hiring.zycto, we are a forward-thinking organization dedicated to crafting compelling brand experiences. We thrive on innovation and collaboration, fostering an environment where creativity meets strategy. For an Email Marketing Coordinator, this means direct involvement in projects that drive measurable results, supported by a culture that respects individual contributions and promotes professional growth. We champion a flexible approach, understanding that your best work happens when you have balance. Join us and make a tangible difference in our dynamic marketing landscape.
Job Description
Hiring.zycto is seeking a dynamic and detail-oriented Email Marketing Coordinator to join our growing team in New Sudbury. This unique opportunity offers a flexible schedule, allowing you to balance work and life while making a significant impact on our digital marketing initiatives. As an Email Marketing Coordinator, you will play a crucial role in developing, executing, and optimizing our email campaigns to engage our audience, drive conversions, and foster brand loyalty. You will work closely with content creators, designers, and sales teams to ensure our email communications are cohesive, on-brand, and highly effective.
Your day-to-day will involve hands-on management of our email marketing platform, from list segmentation and content scheduling to A/B testing and performance analysis. We’re looking for someone who is passionate about email marketing best practices, possesses strong analytical skills, and can translate data into actionable insights. This role is ideal for a proactive individual who thrives in a collaborative environment and is eager to contribute to a company that values innovation and measurable results. If you have a knack for crafting compelling messages, an eye for detail, and a desire to work in a flexible yet high-impact role, we encourage you to apply.
Key Responsibilities
- Develop, implement, and manage email marketing campaigns from conception to execution, ensuring alignment with overall marketing strategies.
- Segment email lists and tailor content to specific audience groups to maximize engagement and conversion rates.
- Design and code responsive email templates using HTML/CSS, ensuring consistent branding and optimal display across various devices.
- Conduct A/B testing on subject lines, content, calls-to-action, and send times to continuously improve campaign performance.
- Monitor, analyze, and report on key email marketing metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates.
- Collaborate with content creators, graphic designers, and other marketing team members to ensure timely delivery of assets and cohesive messaging.
- Manage and maintain email subscriber lists, ensuring data accuracy and compliance with privacy regulations (e.g., CASL, GDPR).
- Stay up-to-date with industry trends, best practices, and new technologies in email marketing.
- Troubleshoot email delivery and rendering issues, working with platform support as needed.
Required Skills
- 2+ years of experience in email marketing or digital marketing.
- Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, Constant Contact).
- Solid understanding of email marketing best practices, including deliverability, list management, and performance metrics.
- Experience with A/B testing and optimization techniques.
- Strong analytical skills with the ability to interpret data and provide actionable recommendations.
- Excellent written communication and copywriting skills.
- Basic knowledge of HTML/CSS for email template design and troubleshooting.
- Familiarity with Google Analytics or similar web analytics tools.
- Exceptional attention to detail and organizational skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience with CRM systems and integrating them with email platforms.
- Certifications in email marketing platforms or digital marketing.
- Knowledge of SEO and SEM principles and how they integrate with email strategy.
- Experience in a fast-paced, agency or startup environment.
- Familiarity with Canadian Anti-Spam Legislation (CASL).
Perks & Benefits
- Competitive salary and benefits package.
- Flexible work schedule options.
- Opportunities for professional development and growth.
- A collaborative and supportive team environment.
- Modern office space in New Sudbury.
- Company-sponsored social events and team building.
How to Apply
Ready to make your mark as an Email Marketing Coordinator with a flexible schedule? We encourage all qualified candidates to apply. Please click on the application link below to submit your resume and cover letter, outlining your experience and why you are the ideal candidate for this role. We look forward to hearing from you!
