About Company
Join Hiring.zycto, a forward-thinking record label shaping the future of music. We’re not just about signing artists; we’re about amplifying their voices and stories through innovative marketing strategies. For a Music Marketing Manager, this means an unparalleled opportunity to craft campaigns that resonate globally, leveraging cutting-edge digital tools and a deep understanding of fan engagement. We thrive on creativity, data-driven decisions, and a collaborative spirit, empowering our team to push boundaries and achieve groundbreaking results in a dynamic industry. If you’re passionate about connecting artists with audiences, your stage is set here.
Job Description
Hiring.zycto is on the hunt for a visionary and results-driven Music Marketing Manager to lead our artists’ campaigns to new heights. Based in the heart of Los Angeles, this role is critical to our mission of connecting groundbreaking music with global audiences. As a Music Marketing Manager, you will be the architect of our artists’ market presence, translating creative vision into tangible fan engagement and commercial success across various platforms.
You will be responsible for developing, executing, and optimizing comprehensive marketing strategies for a diverse roster of artists. This includes orchestrating impactful digital campaigns, managing media relations, and driving innovative content creation that captures attention and builds lasting connections. Your expertise will bridge the gap between artist development, A&R, sales, and promotional efforts, ensuring a cohesive and powerful narrative for each release.
We are looking for someone who lives and breathes music, possesses an analytical mind, and has a proven track record of elevating artists in a competitive landscape. You’ll navigate the ever-evolving digital ecosystem, identify emerging trends, and leverage data-driven insights to inform your strategic decisions. This role demands exceptional project management skills, a keen eye for detail, and the ability to inspire cross-functional teams towards a shared goal.
This is an incredible opportunity to make a significant impact within a dynamic record label, working with passionate individuals dedicated to artistic integrity and commercial growth. If you are ready to champion artists, innovate marketing approaches, and contribute to the next generation of musical talent, we encourage you to apply. You’ll contribute to an environment where creativity flourishes and strategic thinking is paramount, helping shape the cultural landscape through sound.
Key Responsibilities
- Develop and execute comprehensive marketing strategies for artist releases and catalog initiatives across all digital and traditional channels.
- Manage and optimize digital advertising campaigns (social media, search, display) and email marketing programs.
- Oversee public relations efforts, media outreach, and secure impactful press coverage for artists.
- Collaborate closely with A&R, creative, sales, and artist management teams to ensure alignment on marketing objectives and messaging.
- Analyze market trends, competitor activities, and campaign performance data to identify opportunities and inform future strategies.
- Manage marketing budgets effectively, ensuring maximum ROI on all expenditures.
- Spearhead content strategy and creation, working with internal and external partners to develop engaging visual and audio assets.
- Monitor and report on key performance indicators (KPIs), providing actionable insights and recommendations.
- Foster strong relationships with digital platforms, media partners, and influencers.
- Identify and implement innovative marketing technologies and tactics to reach new audiences.
Required Skills
- Minimum of 4 years of progressive experience in music marketing, preferably within a record label, music publisher, or artist management company.
- Demonstrated expertise in developing and executing successful digital marketing campaigns across various platforms.
- Profound understanding of the music industry ecosystem, including distribution, streaming, and monetization models.
- Exceptional project management, organizational, and multitasking abilities.
- Proficiency with marketing analytics tools (e.g., Google Analytics, social media insights, DSP analytics).
- Strong written and verbal communication skills, with the ability to craft compelling narratives and present strategies effectively.
- Creative thinker with a strategic mindset and a passion for music.
- Ability to thrive in a fast-paced, collaborative, and results-oriented environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Music Business, Communications, or a related field.
- Experience with CRM platforms and audience segmentation.
- Knowledge of emerging music technologies and trends (e.g., Web3, AI in music).
- Established network of media contacts, influencers, and industry professionals.
- Experience managing marketing budgets exceeding $100K.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off, including holidays and sick leave.
- 401(k) retirement plan with company matching.
- Opportunities for professional development and continuous learning.
- Vibrant and collaborative office culture in a prime Los Angeles location.
- Access to exclusive industry events and concerts.
- Flexible work-life balance initiatives.
How to Apply
Eager to make your mark in the music industry? We encourage all qualified candidates to click the application link below to submit their resume and a cover letter detailing their relevant experience and passion for music marketing. Please highlight specific campaigns or projects where you drove significant artist growth or engagement.