About Company
Are you ready to bring innovative brand experiences to life across the UK? Hiring.zycto empowers its talent to lead dynamic market activations, fostering a culture where creativity and strategic execution drive measurable impact. For a Field Marketing Executive, this means unparalleled autonomy to shape campaigns from concept to consumer interaction. We’re a forward-thinking entity dedicated to connecting brands with their audiences through unforgettable events and initiatives. Join a team where your passion for brand engagement directly contributes to our growth and client success. Discover an environment designed for those who thrive on making a tangible difference in the field.
Job Description
Hiring.zycto is seeking a highly motivated and results-driven Field Marketing Executive – Brand Activation to join our dynamic team in Guiseley, Leeds. This pivotal role is perfect for a proactive individual with a passion for bringing brands to life through impactful, on-the-ground activations. As a Field Marketing Executive, you will be at the forefront of our client engagement strategy, responsible for conceptualizing, planning, and executing memorable brand experiences that resonate directly with target audiences. You will be instrumental in driving brand awareness, generating leads, and fostering consumer loyalty across the specified regions.
This isn’t your average desk job; it’s an opportunity to blend strategic thinking with energetic, hands-on execution. You’ll spend significant time in the field, representing Hiring.zycto and its clients at various events, retail locations, and community gatherings. Your day will involve everything from coordinating promotional campaigns and managing event logistics to engaging directly with consumers and gathering invaluable market insights. You will work closely with our central marketing and sales teams to ensure alignment of field activities with broader business objectives, reporting on campaign effectiveness and identifying new opportunities for brand presence and growth.
We are looking for someone who thrives on building relationships, possesses exceptional organisational skills, and has a proven track record of delivering successful marketing initiatives. The ideal candidate will be a creative problem-solver, comfortable with managing multiple projects simultaneously, and capable of adapting strategies based on real-time feedback and market dynamics. Your expertise will be vital in identifying local market trends, understanding competitor activities, and leveraging these insights to refine our activation strategies. Success in this role demands a blend of creativity, analytical prowess, and strong interpersonal skills, as you will be the face of our brands in the community. You will manage resources efficiently, ensuring campaigns are delivered on time and within budget, while always seeking ways to maximise ROI. This role promises a challenging yet incredibly rewarding career path for someone ready to make a significant mark in field marketing and brand activation.
Key Responsibilities
- Develop and execute innovative field marketing campaigns and brand activation strategies.
- Plan, manage, and deliver engaging on-the-ground events, product launches, and promotional activities.
- Monitor campaign performance, analyse data, and provide detailed reports on KPIs and ROI.
- Collaborate closely with internal sales, marketing, and product development teams to ensure strategic alignment.
- Manage allocated budgets for field activities, ensuring cost-effectiveness and maximum impact.
- Build and maintain strong relationships with local partners, vendors, and community stakeholders.
- Conduct market research and competitor analysis to identify trends and opportunities for brand growth.
- Ensure consistent brand messaging and experience across all field activations.
- Act as a brand ambassador, engaging directly with consumers and gathering valuable feedback.
Required Skills
- Minimum of 3 years of proven experience in field marketing, brand activation, or experiential marketing.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated strong project management and organizational abilities, with attention to detail.
- Ability to work autonomously and effectively as part of a collaborative team.
- Full, clean UK driving license and willingness to travel extensively within the assigned region.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
- Strong analytical skills with the ability to interpret data and report on campaign performance.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience with CRM software and marketing automation tools.
- In-depth knowledge of the local Leeds/Yorkshire market and consumer landscape.
- Previous experience in the B2C or FMCG (Fast-Moving Consumer Goods) sectors.
Perks & Benefits
- Competitive annual salary with performance-based bonuses.
- Company car or generous car allowance.
- Comprehensive health and dental insurance package.
- Generous paid time off, including public holidays.
- Opportunities for continuous professional development and training.
- A collaborative, innovative, and dynamic work environment.
- Employee assistance program for personal and professional support.
- Pension scheme contributions.
How to Apply
To apply for this exciting opportunity, please click the application link below. We encourage you to submit your CV and a concise cover letter outlining your relevant experience, highlighting your passion for brand activation, and explaining why you are the ideal candidate for a Field Marketing Executive – Brand Activation role at Hiring.zycto.