About Company
Are you eager to launch your career in a dynamic, data-driven environment? Hiring.zycto is a rapidly evolving firm dedicated to harnessing insights to drive business success. We believe in nurturing talent from the ground up, providing comprehensive mentorship and a collaborative atmosphere perfect for an aspiring Marketing Analyst. Our commitment to innovation and continuous improvement makes us an exciting place to develop foundational skills. Join a team where your fresh perspective is valued, and your contributions directly influence strategic decisions. We’re building the future of data-informed marketing, and you could be at the heart of it.
Job Description
Are you a recent graduate with a passion for data, an insatiable curiosity for consumer behaviour, and a drive to kickstart your career in the dynamic world of marketing? Hiring.zycto is seeking a bright and enthusiastic Entry Level Marketing Analyst to join our growing team in Edinburgh. This is an unparalleled opportunity to delve into the core of data-driven marketing, where you’ll gain hands-on experience in collecting, analysing, and interpreting crucial marketing data to inform strategic decisions.
As a Marketing Analyst, you won’t just be crunching numbers; you’ll be contributing directly to understanding campaign performance, identifying market trends, and uncovering insights that shape our future marketing initiatives. We understand that as an entry-level professional, you’re eager to learn, and we are committed to providing a supportive environment with robust mentorship. You’ll work closely with seasoned marketing professionals and data scientists, learning best practices in data collection, cleaning, visualization, and reporting. Your role will involve supporting various marketing channels, from digital campaigns to traditional outreach, ensuring our strategies are backed by solid evidence.
We believe that fresh perspectives are vital for innovation. You’ll be encouraged to ask questions, propose ideas, and bring your unique analytical mindset to complex challenges. This role offers a fantastic launching pad for a career in marketing analytics, providing exposure to a wide array of tools and methodologies used in a fast-paced, results-oriented environment. If you’re ready to transform raw data into actionable insights and make a tangible impact from day one, we want to hear from you.
Key Responsibilities
- Collect, clean, and organize marketing data from various sources (e.g., website analytics, social media, CRM systems).
- Assist in generating comprehensive reports on campaign performance, website traffic, and customer engagement metrics.
- Conduct basic market research to identify trends, competitive landscape, and consumer preferences.
- Support senior analysts in creating data visualizations and dashboards to present insights clearly and effectively.
- Monitor key performance indicators (KPIs) and alert the team to significant changes or anomalies.
- Collaborate with marketing, sales, and product teams to understand data requirements and deliver relevant insights.
- Actively participate in training and development opportunities to learn new analytical techniques and tools.
- Contribute to the continuous improvement of data collection and reporting processes.
Required Skills
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related quantitative field.
- Strong analytical and problem-solving skills with a keen eye for detail.
- Proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUP, data manipulation).
- Excellent written and verbal communication skills, capable of explaining data-driven insights clearly.
- A strong eagerness to learn, adapt, and grow within a fast-paced environment.
- Ability to work independently as well as collaboratively within a team setting.
Preferred Qualifications
- Prior internship or project experience in marketing, data analysis, or a related field.
- Familiarity with data visualization tools (e.g., Tableau, Power BI).
- Basic understanding of web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Exposure to marketing automation platforms or CRM systems.
- Knowledge of SQL or other database querying languages is a plus.
Perks & Benefits
- Competitive entry-level salary and performance-based incentives.
- Comprehensive health, dental, and vision insurance.
- Structured mentorship program designed to foster professional growth.
- Opportunities for continuous learning, professional development, and industry certifications.
- A vibrant, inclusive, and supportive company culture.
- Generous paid time off, including holidays and sick leave.
- Modern office space equipped with collaborative workstations and amenities in central Edinburgh.
- Regular team-building activities and social events.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their CV and a cover letter outlining their passion for marketing analysis and how their skills align with this entry-level opportunity. Please highlight any relevant projects or academic experiences.
